Rife and Stride
Art Direction and Design for a fashion brand with culture in mind
Working with fashion lead to create bespoke visual assets, social posts and the development of the brand aesthetic including logo, photography and editing style.
Client: Rife and Stride
Bikini Launch SS’23
Rio's beaches, such as Copacabana and Ipanema, played a significant role in shaping the city's culture in the 1970s. We wanted to capture that sentiment in the Art Direction of the shoot and backgrounds with images of sun-soaked beaches, surf culture, and casual beachwear.
