CHANNEL W

W Channel launch film and social rebrand

The social tone of voice worked in tandem with our TVC launch. Once we decided that we were going to use the diamond as the graphic device to pull the content together, we chose a colour palette for both the social assets and the props and moodboard created for the teaser. The creation of the diamond curtain allowed us to pull the different programmes together and create cohesion, whilst the use of the audience watching created our demographic.

Client: UKTV