BBC THREE

Creating content to launch BBC 3’s shift to an online platform. 

The editorial and social strategy and brand's tone of expression were carefully crafted for its new digital environment. This expansion was based on its existing content foundations of 'make me think and 'make me laugh' which introduced more thought-provoking commissioning themes including concerns related to the digital era, coming of age, relationships, law enforcement, humour, housing, societal equity, and upward mobility.

Client: BBC Three